Advertising executive heavily criticised for sexist comments

Tracy De Groose

Tracy De Groose, chief executive of Dentsu Aegis Network UK, came under heavy fire this week for some sexist comments that feminists claim blew up their spot on gender pay equality.

De Groose lept in to say her bit after Kevin Roberts, executive chairman of Saatchi & Saatchi, said he did not spend any time on gender issues at his agencies, saying the issue was “way worse” in sectors such as financial services.  Roberts also had the temerity to suggest in the interview that rather than holding ambitions to climb the career ladder, many women, and men, simply wanted to be happy and “do great work”.

De Groose took issue with Robert’s suggestion that women are not promoted because they prioritised happiness, and said that it was in the interest of the ad industry to reflect its audience.

But her error came when she said:

“Of course happiness is important, but it is a low benchmark for any business to set for their employees, regardless of gender … in the marketing and advertising world, where I found my feet, it is staggering to consider that women drive approximately 80% of consumer spending but represent less than a third of senior positions.

Shocked feminists instantly pointed out the math of that equation: that somehow women are spending 80% of consumer money on the planet, while simultaneously deserving equal pay, and half the executive positions.  This 80% of spending issue, dominated by designer clothing, hair, makeup, jewellery, 500ml glasses of wine and $6 latte’s  has been well hidden in feminist propaganda – no-one in the movement wants an actual swap of the respective sexes roles in life.  It would be an unmitigated disaster for feminism if the entire facts of what both sexes face ever came out.

While the feminist world is striving to be treated like men, minus the prostate cancer and ceaseless decades of work, they’re being betrayed by their own gender naturally obsessed with celebrity, fashion, and looks. A quick search reveals that the last forty to infinity articles in female journals on Gisele Bunchen are about her figure, her hair, her clothes, her husband or how cute her children look in designer outfits.

Meanwhile, all but a thousand or so men on the planet absolutely LOATHE executive positions.  Sure there are some old farts like Kevin Roberts who are paid to attend cricket matches and keep the prostitute and expensive wine economies churning, but the rest of male executives are crammed into shitty suits to have boring conversations with other boring assholes in Premier Inn conference rooms, and lying to 12 dorks about “meeting our forecasts for the next 3 fiscal quarters” in a 7am conference call.

What I’m saying to you is Tracy De Groose’s movement should be very careful with what it wishes for.   With more money usually comes a shittier job with earlier starts, later finishes and a fucktonne of crap to chew through all day long. The shit sandwich won’t taste any better.  Stick to plowing through 80% of consumer spending and getting exhorbitant divorce settlements while you can – if men find out that’s happening, they’ll give up their executive positions quicker than you can say “gender pay gap”.

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Author: Max Smith

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