Great Moments In Marketing: Introducing the Citroen Cactus

So here’s what I imagine happened with this shitfest:


Clearly, one of their engineers was watching National Lampoon’s Vacation, and decided “that’s a look we’ve got to bring back”.


After seeing the design, the CEO said “That’s cactus”. Marketing departments are notoriously terrible at detecting sarcasm in boardrooms and launch meetings, so they took his words literally, and branded this armadillo “The Cactus”. And no-one stopped them. Incredibly, I just saw an ad for this on television. I can’t believe it’s a real car!

Thank god the CEO didn’t say “That’s ratshit”.

I predict global sales of seven.

Author: Max Smith

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