London Mayor decrees only fatties can be pictured on the Tube

Are You Beach Body Ready

The new London Mayor Sadiq Khan immediately got working on the pandering this week, and declared a ban on images of attractive or in-shape women on advertisements on London public transport.

The seemingly inoffensive ad above ad featuring a woman who would certainly make our Instagrammer of the Day list sparked a whopping 378 complaints in 2015 about a weight-loss advert that asked customers if they were “beach body ready”.  You might rightly think that is fuck-all when 4 million people ride the Tube on a daily basis, but whiners have great power with no responsibility.

The Advertising Standards Agency that reviews complaints from whiners with nothing better to do and large asses/overbites said they saw nothing obviously discriminatory or profane about the ad. Khan wasn’t having that, so he replaced them with a new “steering committee” of former librarians and prudes from the Victorian era who decided this sort of lewdness wouldn’t be allowed in future. The Mayor lied about his reasoning, naturally:

As the father of two teenage girls, I am extremely concerned about this kind of advertising which can demean people, particularly women, and make them ashamed of their bodies. It is high time it came to an end.

Ads for McDonald’s, Pimms, Carlsberg and Gü Chocolate Puds and other lard-makers are still allowed, while the Mayor will simultaneously announce programs to stop people eating sugar and make them healthy by walking to the park to eat their takeaway curries.

Presumably, because men would never be so ridiculous as to whine about it, nor would anyone listen if they did, images of Chris Hemsworth with biceps bigger than your head in a Thor poster will still be a goer too.

This is why you don’t vote for the nice guy in an election.  Random bannings of advertising and activities that didn’t even result in an email from 99.3% of the population so you don’t upset your two teenage daughters sounds like a wonderful way to run a city.


sadiq khan


Author: Max Smith

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